We all know that our tendency to open email from those we don't know has lessened over the years. Here's a study from Jupiter Research showing an alarming fact: "22% of e-mail users said they use social networking sites instead of e-mail, with scores more indicating they have used instant messaging (IM), text messaging,and cell phones instead of e-mail."
So,while this is consumer research, those of us handling business to business marketing- B2B - (selling services to other businesses) need to take heed of these trends. Why? Because I find that the consumer trends filter down to us B2B folk in a few years -time to prepare for this.
If you're not using other strategies for outreach and marketing communications, you're in for a rude awakening. I'd love to hear what's working for you. And if you need ideas or help you can certainly contact our agency.
If you need to know how to build a mailing list for e-news campaigns, take a look at our special report that shows you this step by step process.
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