"Every Entrepreneur's Dilemma"

Twenty years in business and I still find myself in the 'entrepreneur's dilemma' - I have the time to make changes to my website, but not the money. Or when I have money pouring in, I've no time to improve my business.

I might get stuck on this issue and not do anything if I'd not seen it crop up and slap me in the face so many times. I've now learned to slap back.

While I put cash in reserves to try to resolve this dilemma, there just always seems to be more need than cash.

So, today I'm starting something new: I'm spending the money on items I need to improve at the same time I'm starting to put 'out to the universe' a request for more cash or income. I'll let you know what works, if anything does.

And I'd love to hear how you handle this, too?

Making a Sale is a Simple Process

To many businesses, the process of a sales campaign is still such a mystery. I thought I'd try to clarify it a bit in this article:
http://www.allisonbliss.com/newsletter/archives/sales-a-simple-process.htm.
Here’s a tip: for businesses that sell services, it’s critically important to build relationships, not just do impersonal advertising which is often too generic disallowing you from getting to know the people you’re selling to. I know it seems ‘easier’ to just place an ad and wait for the phone to ring, but it’s often such a waste of money for service businesses. (not all advertising, though. I have a client who’s publication brings huge rewards to their advertisers. It’s just that this ad strategy needs to be extremely well planned).

HOW DO I KNOW THIS WORKS?
Because I've made over a million dollars in sales last few years for one of my clients doing just this. It's not a mystery, it's just disciplined work, good notations so you don't keep it all in your head, people skills on the phone (you get better with time, believe me!) and a great package priced fairly for the right market with outstanding promotional materials. It might take a week or 6 months, so start now and track your progress. I'd love to hear the techniques, ideas, helpful tips that you use for your particular market, too, since each market requires slightly different strategy.