easy shopping cart, ecommerce marketing tip

Often I find clients completely confused about ecommerce and shopping carts. They want to know if the steps of the purchase need to be built onto their own site, not always grasping that it's all built on the back end.

They need a solution that allows them to add and remove products so easily they don't need a programmer. So, I highly recommend 2Checkout. Details are at the box labelled "Our recommendations", which I've scrutinized or used myself http://www.allisonbliss.com/resources.htm.

This solution is easy to set up, has good tracking, low cost and really helpful customer support. Then, when companies have much more complicated inventory management requirements they can pay big bucks for those solutions.

I use my shopping cart to manage class sign ups, too. It makes it much easier for registrants.