In Person Connections vs. Social Media?

WHAT IS YOUR EXPERIENCE?
What is your experience on the value of Social Media to your company (linked in, twitter, facebook, etc.)? I'll share a tally of what I deduce from people's responses here if you participate. Here are some of my thoughts: http://www.allisonbliss.com/newsletter/connections-and-internet-marketing.htm

I'm dying to hear people are actually gaining business, not just branding, from all the time spent on Social Media.

MAGIC MARKETING PILL
We all want a magic pill for our marketing to burst through the roof, but the closest I've found so far is super smart, experienced, resourceful, action-based Marketing Coaching. There are those who swear a good website is all you need, or fabulous customer service, or the cutest logo - but that's not the only answer, and in fact just too narrow-minded.

But if you find that magic pill that works for all businesses, by all means prescribe it for me :) After all, knowledge is bliss - but pills are easier to swallow :0