"Every Entrepreneur's Dilemma"

Twenty years in business and I still find myself in the 'entrepreneur's dilemma' - I have the time to make changes to my website, but not the money. Or when I have money pouring in, I've no time to improve my business.

I might get stuck on this issue and not do anything if I'd not seen it crop up and slap me in the face so many times. I've now learned to slap back.

While I put cash in reserves to try to resolve this dilemma, there just always seems to be more need than cash.

So, today I'm starting something new: I'm spending the money on items I need to improve at the same time I'm starting to put 'out to the universe' a request for more cash or income. I'll let you know what works, if anything does.

And I'd love to hear how you handle this, too?

Email Communications are Faltering

We all know that our tendency to open email from those we don't know has lessened over the years. Here's a study from Jupiter Research showing an alarming fact: "22% of e-mail users said they use social networking sites instead of e-mail, with scores more indicating they have used instant messaging (IM), text messaging,and cell phones instead of e-mail."

So,while this is consumer research, those of us handling business to business marketing- B2B - (selling services to other businesses) need to take heed of these trends. Why? Because I find that the consumer trends filter down to us B2B folk in a few years -time to prepare for this.

If you're not using other strategies for outreach and marketing communications, you're in for a rude awakening. I'd love to hear what's working for you. And if you need ideas or help you can certainly contact our agency.

If you need to know how to build a mailing list for e-news campaigns, take a look at our special report that shows you this step by step process.