I've noticed that a Marketing Coach is most helpful when someone needs an answer RIGHT NOW and can respond when they're stuck on an issue.One of my clients, a massage therapist, is opening a new wellness center expanding her offerings with partner practitioners. Naturally, I suggested as part of her expansion strategy to let her existing clients know about her new center.
She needed to get an invitation in print today so emailed me asking for an edit
check on her text. It was fine, and just needed some minor tweaking which I handled in between other duties today. ahhh, mission accomplished.So what does everyone else do when they don't have a marketing coach standing by for them or the answer isn't available immediately on Google? Sure a qualified coach will create a marketing plan with the right strategies, but sometimes you just need immediate help getting information to the media, preparing a proposal, fixing a website, writing a brochure, dealing with a difficult client or situation, or getting new projects in the door fast! That's where a responsive marketing coach comes in.
Trying to do it all by oneself is one of the top reasons for failure of small businesses, which I call the "lone wolf" syndrome: we feel we're smart and capable and should be able to do it all ourselves. In reality, we need help with those strategies, writing, design, websites, or even plumbing that we haven't the experience to do ourselves.
And for those who just need some marketing tips, here's a few to get you start:
- 11 STEPS TO BUILD ENEWS CAMPAIGNS
- MY FAVORITE NETWORKING TIPS
- PREPARING FOR A TRADE SHOW
- FINDING PERFECT EMPLOYEES
- CREATE A COMPANY PROFILE OR BIO
No comments:
Post a Comment