When You Need Help Right Now: a Marketing Coach!

I've noticed that a Marketing Coach is most helpful when someone needs an answer RIGHT NOW and can respond when they're stuck on an issue.

One of my clients, a massage therapist, is opening a new wellness center expanding her offerings with partner practitioners. Naturally, I suggested as part of her expansion strategy to let her existing clients know about her new center.

She needed to get an invitation in print today so emailed me asking for an edit check on her text. It was fine, and just needed some minor tweaking which I handled in between other duties today. ahhh, mission accomplished.

So what does everyone else do when they don't have a marketing coach standing by for them or the answer isn't available immediately on Google? Sure a qualified coach will create a marketing plan with the right strategies, but sometimes you just need immediate help getting information to the media, preparing a proposal, fixing a website, writing a brochure, dealing with a difficult client or situation, or getting new projects in the door fast! That's where a responsive marketing coach comes in.

Trying to do it all by oneself is one of the top reasons for failure of small businesses, which I call the "lone wolf" syndrome: we feel we're smart and capable and should be able to do it all ourselves. In reality, we need help with those strategies, writing, design, websites, or even plumbing that we haven't the experience to do ourselves.

And for those who just need some marketing tips, here's a few to get you start:

• 11 STEPS TO BUILD ENEWS CAMPAIGNS
  
• MY FAVORITE NETWORKING TIPS
  
• PREPARING FOR A TRADE SHOW
  
• FINDING PERFECT EMPLOYEES
  
• CREATE A COMPANY PROFILE OR BIO
  

We've an entire agency of writers, designers, web experts who are here to help when you're ready to ask. Wishing all readers huge successes this month!

“Chocolate Changes the World”

In case you’re wondering how to express your love on Valentine’s day: Love is chocolate. Just ask the Buddhist monks who make Intentional Chocolate™.




Intentional Chocolate™ is focused on shifting the way humans relate to food by delivering sustenance that nourishes both body and spirit. Proven through rigorous scientific testing, Intentional Chocolate™ has been embedded with a specific intention of health and well being by experienced meditators, some of whom trained with His Holiness the Dalai Lama.

Need Justification?
Research found that one ounce of Intentional Chocolate™ per day for three days increased subjects’ well-being, vigor and energy by an average of 67 percent and, in some cases, up to 1,000 percent.

Gee, can I cut out my workouts and eat chocolate instead?
The company’s mission is to use intention to bring greater health, coherence and quality of life to all beings. Intentional Chocolate™ is well being manifested in a particularly delicious form. Share the Love.

Green Marketing
And I'd just almost decided it sounded painfully self-serving reading a company's promotion who just now started claiming; 'oh boy, we're so great: we're doing green marketing to benefit our planet'. I want to just write to them saying; "what took you so long? Some of us have been doing that for decades." But gee, how many of us claim an association with the Dalai Lama in our green marketing? Now that got my attention!

What Do You Think?
What do you think about 'green marketing' in today's world? Are you feeling this 'we benefit...' is so overused that you just don't pay attention to it? Or does it have a big impact on your buying decisions? I'm curious because, after all, knowledge is bliss.