How to Write a Company Profile

Many entrepreneurs find that when they're first ramping up their company, it's so difficult to write a company profile. They're not sure what to say or how to say it so people will understand their value, so the media has proper information, or so their company shows the credibility required for funding.

In fact, I think it's quite difficult to write a profile until you have a pretty clear idea of what your company offers, which takes time to sort out. Many of the students I teach try to write a profile before they've actually set pricing for their services, or figured out who their real market will be.

It's a catch 22 situation: you need a company profile for potential clients to find you, but until you've tried out your offerings on lots of clients, you haven 't really honed your products (or services) to be able to clearly describe who you are and what you offer. And hiring a writer can cost upwards of $1000.

That's why I've outlined steps to writing a profile in this article: http://www.allisonbliss.com/newsletter/archives/how-to-write-company-profile.htm

I'd like to know the resources people are using to help them since my thirst for knowledge is unquenchable. Ideas welcome!